|
The consumption structure in Europe and America has experienced great change since the outbreak of the global financial crisis, imposing big influence on the export of China. After the downturn of 2008, and particularly the development in 2009, the foreign trade of China's apparel industry declines slightly, but the domestic demand has become an important frame of reference. The total profit of the industry and the profit margin increased 21.31% and 5.93% respectively against the same period of the previous year, though the output and export both lowered 10% approximately in 2009. Meanwhile, China's garment industry has upgraded in the cold winter with evident differentiation of the enterprises, some brands have presented stronger power of integration and bigger influence. Both the market and the capital are favorable to the large companies. Enterprises start to pay more and more attention to cost reduction, and more companies see the importance of the design value, concentrate on the building of sales channels, and the improvement of terminal service. At the new start of 2010, the increase of quantity is no longer the first target of the companies and the brand development focusing on the innovation will become the new task. In the era of post crisis, China should grasp the development trends, with the point of view of globalization, and realize the value breakthrough at the aspects of quality, marketing, service, and so on.
(B40)
|
