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Beijing SMARTGARMENTS Co., Ltd has joined CHIC for 17 years.,from a package booth to a 100? raw space. These years, Smartgarment always invests 1.5 million to 2 million when exhibiting. CHIC - an important platform for Smartgarment to display their brands' image and company culture to world and also meet new suppliers and dealers.
25 years ago, Smartgarment broken the old wearing custom which wear Chinese uniform and brought western's wearing to China. Nowadays Smartgarment is a modernized garment company with occupied 20 thousands sqms and more than 100 million floating capital and fixed funds thought it was a small company with 6 million capital and about a hundred workers 25 year's ago. Through CHIC, Smartgarment gradually grown up and realized its transition successfully.
In 1980s, there are about 30 garment companies in Beijing, however most of them closed for the market changing and about 10 companies alive. Smartgarment is one of them Smartgarment is the first one introduce western's unified store image and service standards to China, moreover all staffs are training before working by Singapore's marketing experts. When the first store opened in May 1986, it's brought a new imige to Beijing; the most important is changing the old wearing custom. Then, the second and third shop opened in May 18th and September 20th in 1988 quickly by its special individual exclusive Shop running method. Smartgarment has completed its transition successfully.
As the transition gives opportunities to Smartgarment, CHIC brought an unimaginable market-opportunity. Nowadays, Smartgarment already have branches in Shanghai, Chengdu, Kunming, Datong, Shenyang, Qingdao, Shijiazhuang, Dalian, Guiyang, Zhengzhou and so on. Thanks to CHIC, Smartgarment growing up quickly and transition successfully.
Until 2005, Smartgarment has 13 branches, 9 franchises and 60 shops.,exports to Japan, Korea, USA, Israel, Syria, Britain and Argentina earning over 3 million USD .
Smartgarment become one of the biggest beneficiaries of CHIC. SMARTGARMENT look for new opportunities and preparing for CHIC2010 6-8 months before.
(B40)
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