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As the mainstream of China's women's wear in the past, the market segmentation has experienced some problems under the environment of increasing production cost and competition. More foreign brands have entered and occupied Chinese women's wear market, thus the competition of the women's wear market becomes much fiercer with increasing efforts on China's women's wear market. According to the statistics of Nation Commercial Information Center of China (CNCIC), the first five of the top ten brands are all foreign brands, and the domestic women's brands face strict situation. The general manager Baden of Guangzhou Crobi speaks frankly that the foreign brands have occupied the mainstream of China's women's wear market. Ms. Lin, the industry insider, also points out that under the international financial crisis, the local women's brands have all encountered a series of problems, and "the pressure on stockpile is the biggest issue and some companies even have a profit loss of 20%". The segmentation leads to the reduction of the consumption group, but the diversification can satisfy more basic needs. However, the diversified fashion of the women's wear can not be understood simply as the variety of product series and styles, and there is still a long way for the local enterprises to build the brand culture in the diversification.
(B40)
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